In The Field : Jared Mahone : Sept 28 ’13

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September 28, 2013

There’s a big difference in press releases and road journals. It’s a significant difference in the way an Indie band communicates and the way the machines spin PR for a label band. Not that I’ve ever been on a label, but you won’t mind me speculating for this particular example. With an indie band, you get the inside, dirt floor, horses mouth, unfiltered, nitty-gritty info, usually right when it happens. The indie artist seems to pay no mind to HOW and WHEN information is shared. That artist, quite often, just shares the info with the people that support him or her as if having a casual conversation with a friend on the latest happenings of a time in the life. At least, that’s what I tend to do. Without regard for the PR damage that might be done from making an announcement as big as a national television appearance and then that appearance not happening, I let it be known that my band would be appearing on the Katie Couric show.

Well, Wednesday came and went and there was not even a mention from me of how things went on Katie Couric; a bunch of build up and then nothing. If you have been following this road journal you might be asking yourself, “what gives?” Turns out, our appearance on the show has been postponed and I don’t yet have a new date confirmed. This is a pretty typical story for our band. We get close to a bunch of really cool stuff and it somehow fizzles out before materializing. I know, I know, it’s ok, it’s not a big deal, and it happens to a lot of guys, right?

That really is how it goes in my experience. Of course, it seems that I mention, in public, ALL of the opportunities that come our way. So, as a result, I find myself writing a ton of these “never mind” journals. I could just keep my mouth shut about everything and, instead, share the news AFTER they are completed, but that’s hardly fun. I enjoy taking this whole adventure with all of you, together. Because of that, every now and then, I’m left with egg on my face. The truth is, for every twenty exciting things that COULD happen, only one usually makes it through. On this occasion, this wasn’t one of those things. At least. . .not yet.

I’ll keep you in the loop as to what sunken treasures might find their way to the surface. For now, I hope you don’t mind treading water together. – Jared Mahone


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